The History of ETFLogic

INVESTMENT AND PORTFOLIO ANALYTICS BUILT BY ETF EXPERTS.

The ETFLogic team is made up of former market makers, traders, quants, and have years of experience within the ETF and investment industry.

All of this knowledge has helped the team focus on solving problems when it comes to the complex processes of investment research and portfolio construction.

THE STORY

In 2017, a group of market makers and traders realized there was a huge gap in the analytics market when it came to analytics around ETF liquidity. They set out to develop tools for the capital markets teams at ETF issuers, to help them better navigate the markets.

The liquidity tools, which include our TruLiquidity ETF scoring, quickly expanded to include more tools to help answer complex quantitative questions for ETF issuers.

In our continued work with ETF issuers, it became apparent that the tools we were creating were used to answer inbound requests wholesalers were receiving from financial advisors. They were being asked questions about how to trade ETF products, how they compared to their current funds, and how they fit into their portfolios.

We began consulting with a select group of financial advisors, learning about their current workflows for ETF screening and portfolio construction. In January of 2020, we launched the Logicly platform with tailored workflows for financial advisors. Later in April, we expanded the platform with a workflow dedicated to helping financial advisors who use third party model portfolios perform research and monitor model portfolios.

Jan '17

Our co-founders began developing a tool to help ETF issuers better navigate ETF liquidity.

Apr '18

The ETFLogic toolset began to expand beyond trading and liquidity analytics to further help ETF Issuers

Dec '18

Partnered with the New York Stock Exchange to power an ETF screener for NYSE ETF website visitors

Jan '19

Received strategic investment of $4M from ETFS Capital

Apr '19

Began consulting with financial advisors on their current portfolio workflows

Jan '20

The Logicly advisor workflows were announced at Inside ETFs

Apr '20

The Logicly Model Portfolio Marketplace launched to offer advisors a centralized resource to research model portfolios

Our Team

CEO & Co-Founder

Emil Tarazi

Emil is the CEO and Co-Founder of ETFLogic. Emil brings over fourteen years of financial markets experience, having been at the crossroads of trading and technology. He began his career on the UBS Program Trading desk where he designed and ran high frequency strategies and managed portfolio risk. At HSBC he worked on the Delta-1 desk trading ETFs and index swaps. Subsequently, at Cantor Fitzgerald he ran the firm’s ETF Lead Market Making (LMM) book, working closely with ETF issuers to list and trade their products. In 2017, with the intention of bringing increased transparency to the world of ETFs, he helped start ETFLogic. The focus is on delivering the high-quality tools and analytics he had developed throughout his career as a professional trader to a much wider audience, thus leveling the playing field for all investors.
COO & CoFounder

Dan Brodsky

Dan Brodsky has over 20 years of experience developing and managing technological platforms for leading global derivative and financial service companies, including Bear Stearns, Tullet Prebon and GFI Group. Throughout his career, Brodsky has manifested an instinct for strategy and a talent for innovative processes. His technological improvements enhanced sales revenue while lowering costs.

Brodsky has designed international settlement, equity options, and ETF market-making systems. For the last ten years he supervised US equity sales and trading to hedge funds, long-only institutional funds, as well as top-rated global banks and broker-dealers. The settlement and in-house platforms designed by Brodsky have been responsible for efficiently clearing multibillion dollars in listed global equities and options. Brodsky helped to integrate the compliance, risk and financial accounting aspects of trading within a global infrastructure, while dedicating a significant portion of his time to fostering client relationships. He possesses Series 24, 4, 55, 63 and 7 licenses.

Head of Sales

Lindsey Tewell

Lindsey Tewell is the Head of Sales for ETFLogic. Lindsey began her career on Wall Street at JPMorgan after graduating from Miami University (OH) in 2005. She worked in Private Banking, Investment Banking (Financial Institutions Coverage) and Sales & Trading over the 7 years she was there. In 2012, she left for the buy-side entering the ETF industry at ProShares as a founding member of their institutional sales effort. In 2016, she joined GFI Group, an inter-dealer broker, to launch the buy-side business for their electronic corporate bond trading platform. Lindsey is on the New York board of Women in ETFs and the Kentuckians of New York.
Senior Quantitative Strategist

Colin Gloeckler, CFA

Colin works as a Senior Quantitative Strategist at ETFLogic. He brings more than seven years of experience in the financial market industry. Most of his career, Colin worked on conceiving, developing and maintaining complex, highly data-consuming systems and algorithms. Most recently, he spent over five years working as a quantitative trader for one of the largest European proprietary trading firm. In his previous role, he led the design and deployment effort for the firm’s algorithmic trading architecture, while being actively involved in the management of systematic investment strategies in the Futures space. Colin holds a M.Sc. in Electrical Engineering from E.N.S.E.A. (France) as well as a M.Sc. in Quantitative Finance from Dauphine University (France). He has been a CFA Charterholder since 2018.
Director of Marketing and Sales

Scott McKenna

Scott works on the sales and marketing team, and helps to position ETFLogic as a key thought leader in the ETF industry. Scott began his career at digital media and advertising outlet Asset TV, where he worked closely with a client base of Financial technology companies and asset managers to produce engaging video content. Scott helped to launch and build Asset TV's FinTech and ETF programming channels geared towards an audience of institutional investors and financial advisors. He holds a bachelors degree in economics from the University of Albany.
Senior Quantitative Strategist

Boris Drovetsky, PhD

Boris is the Sr. Quantitative Analyst at ETFLogic. Boris brings more than fifteen years of financial market experience. He spent most of his career working at electronic trading desks at several sell-side firms. While at Deutsche Bank he worked on a variety of projects ranging from proprietary trading, to smart order router, to principal trading of client portfolios and central risk book. Most recently, at Cantor Fitzgerald, he has been analyzing the current execution venues structure including cross-connectivity, latencies, pricing, and liquidity patterns to design optimal routing strategies. Boris joined ETFLogic in 2019 with the goal of building an equity analytics platform. Boris holds an MS in Theoretical and Computational Chemistry from Moscow State University, Russia and a PhD in Chemical Physics from the University of Southern California, Los Angeles.
Senior Quantitative Developer

Vincent Chin

Vincent has over fifteen years of experience in financial markets and proprietary trading, in roles alternating between trader, quantitative developer, and technical product manager.
Senior Web Developer

Eric Wexler

Sales Development Representative

Andrew Holubec

VP Advisor Growth

Dave Connor

Our Advisory Board

BlackRock

Elya Schwartzman

Elya Schwartzman is currently President of ES Investment Consulting LLC, an independent consultancy specializing in fixed income ETFs, indexing, and ETF tools and infrastructure. As the founder of independent consulting firm ESIC LLC, Elya provides advisory services to companies in the ETF ecosystem. ESIC works in close collaboration with existing teams to provide essential guidance to companies looking to launch, build, or upgrade their ETF products, systems, and procedures. Currently, Mr. Schwartzman is working with a large asset manager on the launch of their inaugural ETF product set. Additionally, Elya also provides independent research and content on the topics of investing, fixed income, indexing, and ETFs. (www.etflogic.io/blog and LinkedIn)
From 2010 until 2019, Mr. Schwartzman was a team leader and Senior Portfolio Manager at BlackRock, Inc. While at BlackRock, Mr. Schwartzman developed a team of eight fixed income portfolio managers, while designing and coordinating cutting-edge tools and processes for the ETF space. He oversaw $200B in AUM, including some of the largest and most recognized ETFs in the world (LQD, EMB, FLOT, etc.), and designed essential systems to support ETF primary markets and custom basket activity. He holds a US patent on a system for processing ETF custom baskets, developed during his time with BlackRock. Prior, from 1999 to 2010, Mr. Schwartzman was a Senior Portfolio Manager at State Street Global Advisors (SSGA), where he was instrumental in the initial launch of the fixed income ETF suite for SPDRs (JNK, CWB, etc.), and developed essential tools for the effective management of fixed income ETFs when they were nascent to the market. Mr. Schwartzman also has extensive experience designing and managing complex, bespoke fixed income portfolios for global institutional clients. Mr. Schwartzman holds an MBA from the MIT Sloan School of Management and a BA in Economics from Trinity College (CT).
Goldman Sachs

Mark Dehnert

Mark is the former Head of the Goldman Sachs Execution and Clearing (GSEC) business and oversees the Prime Services Risk and Product Development teams globally for Prime Services in the Securities Division. He is a member of the Firmwide Technology Risk Committee. Previously, he was head of the Quantitative Trading and Specialists business. Mark was named managing director in 2000, following Goldman Sachs’ acquisition of the Hull Group, and partner in 2002. Mark joined the Hull Group as a financial engineer in 1992. He spent time in both Europe and Asia working on exchange-based equity and option trading strategies and was named a principal at Hull in 1996. In 2002, Mark moved to New York to help develop a strategist group for the Equities Division. In 2004, he was named head of the Quantitative Trading business in Equities. Mark earned a BS and an MBA from Washington University in St. Louis.
Oppenheimer Funds, Invesco

Michael Eschmann

Michael Eschmann is a financial services executive with over 20 years of experience across sales, portfolio management, trading and capital markets. Most recently, Michael was Head of ETF Capital Markets within OppenheimerFunds’ Beta Solutions business. There, he was part of a team, which successfully grew a new business line to over $4.5billion AUM. Michael built and managed a team responsible for all external-trading relationships including those with market makers and sell side desks. They assisted clients with execution strategies, and ensured an efficient trading environment for the firms ETF line-up.
Prior to that, Michael was Managing Director, and Co-Head of ETF Sales and Capital Markets at Direxion Investments, a pioneer in leveraged and inverse ETFs. Michael has been recognized as an ETF expert by various media outlets and publications including Barron’s, Morningstar, New York Times, Reuters, and Bloomberg. He holds a B.S in Finance from Fairfield University.
JPMorgan, RBC

Brian Tunick

Brian Tunick has been voted #1 retail analyst on Wall Street by buy-side clients for nine years in a row. He has a combined 24 years of experience at Bear Stearns, JP Morgan Chase and Royal Bank of Canada.
Capital markets interaction with equity capital markets, corporate sponsors and buy-side event driven investors. IPO’s and secondaries included ULTA, Lululemon, Canada Goose, Michael Kors, Burlington Stores, Stitch Fix etc.
Family office investor for past two years having invested in “Consumer 3.0” companies such as The Real Real, Glamsquad, Alpha (plant based) Foods, Hint Water, by Chloe, Bluestone Lane Coffee, Sneakercon Digital, etc.
Brian Tunick is an active member of XRC Labs, a NYC based consumer/tech accelerator program. He is an active fundraiser and mentor for two companies currently–Cherrypick.ai and Swivel Beauty–both run by women of color looking to modernize the cosmetic development cycle and the salon industry.

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