ETFLogic is introducing a new twist on the  NCAA Sweet Sixteen Tournament.  We have assigned ETFs to each of the 16 remaining teams based on ETFs that have exposure to “themes, sectors or companies” that one may associate with the school / state. 

For example, when you think of Kentucky, you may associate the Kentucky Derby which is held at Church Hill Downs Race Track CHDN.  The ETF with the largest exposure to CHDN is Invesco S&P MidCap 400 Pure Growth ETF (RFG).  

To Play:

Fill out a bracket – you decide how you make your selections (off the ETF or team)

ETFs compete on price return for the one day the game is played or the closest trading day. 

How does it work? 

After each of the remaining rounds: The Sweet Sixteen Thursday and Friday, The Elite Eight Saturday and Sunday, The Final Four April 6 and The National Championship Final April 8, you will collect points based on the success of your selections.

The player with the most points at the end of the tournament on April 8th wins

  • If the ETF and associated team wins
    • You get 3 points
  • If the ETF you selected wins, but not the Team it is associated with
    • You get 2 points
  • If the Team you selected wins, but not the associated ETF
    • You get 1 point

The Winner will receive a $100 Amazon gift card from ETFLogic!

Below are the explanations for the School and ETF pairings…

SchoolTickerETF NameExplanation
DukeHECOStrategy Shares EcoLogical Strategy ETFZion Williamson’s Nike (NKE) shoe exploded while playing North Carolina in regular season.  It was “kind of a big deal.”  HECO is the ETF with the 2nd largest exposure to NKE.
Virginia TechJHMTJohn Hancock Multifactor Technology ETFAs a Tech school, we decided to select a tech ETF that was not from one of the biggest Issuers, but one of the biggest growing Issuers. 
LSURETLDirexion Daily Retail Bull 3x SharesWhen you think of Louisiana, you think of New Orleans.  When you think of NOLA, you think Mardi Gras and going 3x harder than usual.   We selected RETL for its exposure to Party City, PRTY. 
Michigan StQVMArrow QVM Equity Factor ETFDomino’s Pizza (DPZ) is headquartered in Ann Arbor Michigan, home of Michigan State.  QVM holds a good amount of DPZ. 
GonzagaWOODiShares Global Timber & Forestry ETFGonzaga is located in Washington State.  Forestry, Pine Trees come to mind hence ticker WOOD. 
Florida StOLDJanus – The Long-Term Care ETFFlorida is often known as a retirement community hence the reason for selecting the ETF OLD with a focus on Long Term Care. 
Texas TechOIHVanEck Vectors Oil Services ETFTexas is known for a lot (Lone Star, Long Horn, Football, BBQ, Oil) so this was a hard choice. We decided to go with Oil hence ticker OIH.
Michigan  FTXRFirst Trust Nasdaq Transportation ETFGeneral Motors (GM) is headquartered in Detroit, MI.  The ETF holding the largest weight in GM is FTXR. 
Virginia  CWSAdvisorShares Focused Equity ETFVirginia is known for its peanut farming. J.M. Smucker (SJM) is known for JIF peanut butter.  The ETF with highest weight in SMJ is CWS.  
OregonFDISFidelity MSCI Consumer Discretionary Index ETFOregon is the home of Amazon (AMZN).  FDIS has significant exposure to AMZN.  
PurdueSCHHSchwab U.S. REIT ETFPurdue is located in Indiana.  Simon Property Group (SPG) is the largest Retail Estate Investment Trust which is based in Indianapolis.  SCHH is the ETF with the largest concentration in SPG. 
TennesseeNOBLProShares S&P 500 Dividend Aristocrats ETFTennessee is known for Jack Daniels Whisky which is owned by Brown-Forman (BF.A).  BF.A is one of the 50 U.S. stocks that has increased its dividends for the last 25 years consecutively thus is part of NOBL. 
North CarolinaVFHVanguard Financials ETFBank of America (BAC) is headquartered in Charlotte, NC.  An ETF with a large holding in BAC is VFH. 
AuburnCSBVictoryShares U.S. Small Cap High Div Volatility Wtd ETFAuburn is located in Alabama the “Suns out, Guns out” State.  The ETF holding the largest weight of gun producer, Sturm Ruger (RGR), is CSB. 
HoustonXARSPDR S&P Aerospace & Defense ETFHouston is known as the world capital of space exploration
KentuckyRFGInvesco S&P MidCap 400 Pure Growth ETFThe Kentucky Derby is held at Churchill Downs (CHDN). RFG is the ETF with largest holding in CHDN. 
Scott McKenna

Scott McKenna

Sales & Marketing Director